The first mention of the term “poboy” dates back to New Orleans in 1929. During the infamous streetcar conductor strike of 1929, Bennie and Clovis Martin, owners of Martin Brothers’ Coffee Stand and Restaurant in the French Quarter, pledged their support for the conductors – a free meal to any member of Division I-94. The Martin family held true to their promise and served free sandwiches for protesters until the violent strike came to an end. During this time, whenever one of the striking men would approach the shop, Bennie Martin’s employees would yell, “Here comes another poor boy.” This solidarity with the honorable members of Division I-94 lays a strong foundation for the Company’s value system. NOLA Poboys is committed to its franchisees, employees and Louisiana suppliers.
Brother Martin’s original poboy consisted of french fries and roast beef gravy sandwiched inside John Gendusa french bread. Today, NOLA Poboys sells an updated version of the sandwich on the same famous bread made by fourth generation Gendusa family members. This type of bread, locally known as a “loaf,” is what separates a poboy from a sub, hoagie or any other sandwich.